Boustany Foundation
philanthropy
About
Established in 2006 by Nabil Boustany and his son Fadi, the Boustany Foundation is present in Switzerland and Monaco. The Swiss and the Monegasque Foundation share a similar vision although each has its own Board of Directors representing a diverse range of nationalities and backgrounds.
Preceding the Foundation itself, the first Boustany Scholarship was awarded in 1997 to an MBA student at the University of Cambridge. The Foundation has since awarded many scholarships in various fields with plans to create more opportunities in the coming years for exceptional students.
Today, the Boustany Foundation is actively engaged in promoting and managing scholarship and aid programs – all of which have ambitious plans for further development, global reach, and scope. New scholarships for talented and promising individuals are progressively being created. Each year more projects that offer opportunities for disadvantaged children are proposed and brought to fruition.
Problems they faced
Not a clear online communication and presence
No consistency on their marketing strategy
Low-quality content and assets
Objective
Unify their digital presence on different channels.
Services Provided
Long format Content Strategy (Articles and Bogs)
Social Media Strategy
Social Media Content Creation (organic + paid)
Photography and Videography
Email Marketing
Website design and development