#2 - Beyond the Price Tag: The True Value of Luxury
In this episode
In this episode, Carolina González, CEO of Luxury Marketing Connect Monaco, dives deep into the heart of what truly makes a brand 'luxury.'
From meticulous craftsmanship and heritage to strategic marketing and exclusive customer experiences, we explore the multifaceted layers that contribute to a luxury brand's allure and prestige.
More importantly, we shed light on the concept of brand equity—how luxury brands not only captivate their audience but also maintain and grow their value over time.
Join us as we unravel the secrets behind the enduring appeal of luxury brands, examining how they weave exclusivity, identity, and emotion into the very fabric of their brand equity.
Let’s speak luxury.
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This is a podcast produced by Luxury Marketing Connect Monaco
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Resources Mentioned:
True-Luxury Global Consumer Insights by BCG & Altagamma
The Luxury Club - free waiting list
Luxury Marketing Connect Monaco
The Luxury Club is a membership that will give you access to an online platform with courses, resources, masterclasses, events and much more about the luxury industry.
Learn from top luxury industry experts at your own pace and about the topics that interest you.
New content and events are added every month so you can keep up with the latest updates within this industry while connecting with active professionals.
You can also network with all our members and ambassadors who are part of The Luxury Club.
Get behind the scenes of the luxury.
The Luxury Club
The Luxury Club is a membership that will give you access to an online platform with courses, resources, masterclasses, events and much more about the luxury industry.
Learn from top luxury industry experts at your own pace and about the topics that interest you.
New content and events are added every month so you can keep up with the latest updates within this industry while connecting with active professionals.
You can also network with all our members and ambassadors who are part of The Luxury Club.
Get behind the scenes of the luxury.
Meet Mme. Carolina Gonz´alez
Carolina is a highly experienced digital marketing and PR specialist with more than seven years of international experience and the co-founder and CEO of the premium 360-degree marketing agency Luxury Marketing Connect Monaco and the first luxury membership The Luxury Club.