The News & more
The Impact of Artificial Intelligence on Marketing: How AI is transforming content creation, audience segmentation, and campaign personalization while optimizing data analysis.
Artificial Intelligence (AI) is reshaping the marketing landscape, offering brands new ways to engage with their audiences, optimize campaigns, and analyze data with unprecedented precision. From content creation to audience segmentation and personalized campaigns, AI is revolutionizing the way businesses communicate and connect with consumers.
Week 11 in Luxury: Frederic Arnault at Loro Piana, Versace’s Leadership Shift, Fashion’s Handmade Revival, Women in Leadership
Welcome to this week’s edition of "This Week in Luxury," where we’ll bring you the latest developments in the world of luxury.
In this week's roundup, we explore four intriguing stories that are shaping the luxury industry landscape.
Week 10 in Luxury: Louis Vuitton Makeup, Ferrari’s Strong Results, Luxury Market Shift, Dior’s New Fragrance, Prada’s Resilience
Welcome to this week’s edition of "This Week in Luxury," where we’ll bring you the latest developments in the world of luxury.
In this week's roundup, we explore four intriguing stories that are shaping the luxury industry landscape.
The influence of exclusive events: How prestigious Monaco events shape the positioning and awareness of luxury brands
Monaco, a symbol of elegance and exclusivity, hosts some of the world's most prestigious events, from the Monaco Grand Prix and the Rolex Monte-Carlo Masters to private galas that attract global elites. These events provide luxury brands with a unique platform to strengthen their positioning and enhance their visibility. By associating with these high-profile occasions, brands reinforce their prestige and capture the attention of a select audience.
Billionaire Census 2024: A Marketing Perspective
"Altrata’s Billionaire Census 2024 reveals a record surge in billionaire wealth, with just 0.5% of billionaires now holding 16% of total wealth. Discover what this means for luxury brands and how marketers can adapt to this evolving landscape.
Week 9 in Luxury: Tariffs Debate, Bottega’s New Era, Oscars Fashion Shift, Emerging Brands & Pre-Owned Watch Market
Welcome to this week’s edition of "This Week in Luxury," where we’ll bring you the latest developments in the world of luxury.
In this week's roundup, we explore four intriguing stories that are shaping the luxury industry landscape.
Week 7 in Luxury: Chanel Welcomes Matthieu Blazy, Hermès Eyes China Rebound, Fashion Show Evolution, and NYFW FW25 Street Style Trends
Welcome to this week’s edition of "This Week in Luxury," where we’ll bring you the latest developments in the world of luxury.
In this week's roundup, we explore four intriguing stories that are shaping the luxury industry landscape.
Week 8 in Luxury: Saint Laurent opens Sushi Park Paris, Hermès strategizes on tariffs, Accor evolves wellness in hospitality, and Hermès eyes Haute Couture expansion
Welcome to this week’s edition of "This Week in Luxury," where we’ll bring you the latest developments in the world of luxury.
In this week's roundup, we explore four intriguing stories that are shaping the luxury industry landscape.
Unveiling the Glamour: How Luxury Brands Can Shine on Social Media
Unveil the allure of a luxury marketing agency in Monaco. Explore innovative strategies and exclusive services that captivate the ultra-wealthy. Learn how this agency revolutionizes luxury brand marketing.