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MARKETING, MONACO NEWS Carolina Gonzalez MARKETING, MONACO NEWS Carolina Gonzalez

The Impact of Artificial Intelligence on Marketing: How AI is transforming content creation, audience segmentation, and campaign personalization while optimizing data analysis.

Artificial Intelligence (AI) is reshaping the marketing landscape, offering brands new ways to engage with their audiences, optimize campaigns, and analyze data with unprecedented precision. From content creation to audience segmentation and personalized campaigns, AI is revolutionizing the way businesses communicate and connect with consumers.

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MARKETING, MONACO NEWS Carolina Gonzalez MARKETING, MONACO NEWS Carolina Gonzalez

The influence of exclusive events: How prestigious Monaco events shape the positioning and awareness of luxury brands

Monaco, a symbol of elegance and exclusivity, hosts some of the world's most prestigious events, from the Monaco Grand Prix and the Rolex Monte-Carlo Masters to private galas that attract global elites. These events provide luxury brands with a unique platform to strengthen their positioning and enhance their visibility. By associating with these high-profile occasions, brands reinforce their prestige and capture the attention of a select audience.

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