Week 36 in Luxury: Burberry's New CMO, African music boom, Nike’s Golf Shoe Upgrade, and the Rise of Quiet Luxury
Welcome to the Week 36 edition of "This Week in Luxury," where we’ll bring you the latest developments in the world of luxury!
1. Burberry appoints Chief Marketing Officer and President, Americas
Jonathan, who will start in London on 9 September 2024, will lead Burberry’s global marketing team. He will join the Executive Committee and will report to Burberry Chief Executive Officer Joshua Schulman. Jonathan joins from Gucci in Milan where he held a number of senior roles over a tenure of 12 years, including most recently Chief Marketing Officer. He previously served as Chief Brand Officer of Versace.
Read the full article here | Burberry
2. International luxury brands wake up to the African music booM
As music from the continent continues to dominate charts and streaming platforms, more partnerships with luxury are emerging. Brands are advised to get in there early.
Read the full article here | Vogue
3. Nike's Golf Shoe Gets a Stylish Upgrade
Eastside Golf and Nike, known for their Jordan Brand collaborations, are now expanding into performance golf shoes.
Eastside Golf's latest collection introduces its first-ever golf shoe, customizing the Nike Air Zoom Victory Tour 3, famously worn by Rory McIlroy.
Read the full article here | Highs Nobiety
4. The Shift In Luxury Purchase Decisions
However you define it, discreet, understated luxury is set to dominate the future of high-end brands.
This emerging trend emphasizes subtle elegance, combining expert tailoring, premium materials, and refined craftsmanship with personalized, elevated service.
Read the full article here | Branding Strategy
That concludes this week's edition of "This Week in Luxury." Stay tuned for more updates on the world of luxury in the weeks to come!
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