Week 16 in Luxury: Jean Paul Gaultier Collaboration, Balmain CEO, OurWhisky Foundation.
Welcome to Week 16 edition of "This Week in Luxury," where we’ll bring you the latest developments in the world of luxury.
In this week's roundup, we explore four intriguing stories that are shaping the luxury industry landscape.
1. Jean Paul Gaultier to Collaborate With Shayne Oliver.
Jean Paul Gaultier has enlisted Shayne Oliver, co-founder of Hood By Air, to design a ready-to-wear capsule for the Parisian brand, incorporating distressed fabrics, exaggerated silhouettes, and streetwear-inspired motifs. Oliver's collection, slated for launch in New York on May 6, coinciding with the Met Gala, draws inspiration from Gaultier's legacy of blending casual staples with high fashion, mirroring his own disruptive approach to fashion at Hood By Air by transforming streetwear elements into runway couture with a twist of social commentary.
Read the full article here | Business Of Fashion
2. balmain names new ceo.
French fashion house Balmain has appointed Matteo Sgarbossa as chief executive, effective May 6, succeeding Jean-Jacques Guevel, who departed the Mayhoola-owned business in March 2024. Guevel's tenure saw the company navigate the pandemic, expand the brand's entry-level offerings, including a monogrammed canvas handbag range and public shows, and secure a fragrance licensing deal with Estée Lauder, set for release later this year. Sgarbossa, previously international director at Givenchy and with experience at Gucci and Mango, will work alongside longtime designer Olivier Rousteing to drive the brand's next phase of growth. Balmain has yet to announce a successor for marketing chief Txampi Diz, who also departed in March.
Read the full article here | Business Of Fashion
3. Glenmorangie supports female distillers with OurWhisky Foundation.
LVMH-owned Scotch whisky maker Glenmorangie recently partnered with British nonprofit OurWhisky Foundation for its inaugural auction spotlighting female accomplishment. Hosted in collaboration with online spirits platform Whisky Auctioneer, the event featured the Demeter Collection, comprising 18 rare whiskies, including a unique bottle of Ardberg Twenty crafted by Glenmorangie’s master blender and head of whisky creation, Gillian Macdonald, aimed at supporting women in the industry.
Read the full article here | Luxury Daily
4. Luxury Unfiltered: Brand stories are the secret to creating desirability.
Success in luxury hinges on the ability to evoke desire, yet many brands err by prioritizing product over brand narrative, overlooking the intangible allure of storytelling. While products are pivotal, the predominant value lies within the brand narrative, underlining the importance of crafting compelling stories that resonate deeply with clients.
Read the full article here | Luxury Daily
That concludes this week's edition of "This Week in Luxury." Stay tuned for more updates on the world of luxury in the weeks to come.
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