Week 50 in Luxury: Chanel’s tweed jewellery, Mercedes-Benz luxury real estate, Luxury Fragrances on TikTok and more.
Welcome to our second edition of "This Week in Luxury," where we’ll bring you the latest developments in the world of luxury.
In this week's roundup, we explore five intriguing stories that are shaping the luxury industry landscape.
1. The green revolution of Telmont champagnes seduces DiCaprio
In the face of the climate emergency, brands are showing inventiveness and creativity, such as the champagne brand Telmont, whose shareholders include Leonardo DiCaprio and the Rémy Martin group.
Read the full article here | Luxury Tribune
2. Mercedes-Benz to enter luxury real estate scene
Dubbed “Mercedes-Benz Places,” the venture would bring a 65-story tower to downtown Dubai, marking a first for the vehicle manufacturer.
Read the full article here | Luxury Daily
3. ‘TikTok presents a wealth of untapped opportunities for fragrance brands operating in the luxury sector’
Luxurynsight Founder and CEO Jonathan Siboni examines TikTok’s emergence as a game-changer for the beauty industry. In an era where digital platforms shape consumer behaviour, TikTok has emerged as a powerful tool for the beauty industry.
Read the full article here | Luxury Briefing
4. Luxury and Social Design: A New Convergence
In our ever-evolving world, the concept of social design is steadily gaining traction. It now serves as the common thread uniting a fresh generation of designers and underpins numerous conceptual ideologies. Luxury draws inspiration from it, like the Hublot brand.
Read the full article here | Luxury Tribune
5. Inside Chanel’s ‘Ultimate Luxury’ Push: Jewellery, But Make It Tweed
The French house showcased its new Tweed-inspired high jewellery collection in London this week. CEO Frédéric Grangie sees the ‘booming’ category as a key opportunity to elevate the Chanel brand.
Read the full article here | Business of Fashion
That concludes this week's edition of "This Week in Luxury." Stay tuned for more updates on the world of luxury in the weeks to come.
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